Today’s fast-paced urban lifestyle has exposed many of us—from young adults to professionals alike—to many stressors that have a huge negative impact on our health. Heavy traffic on the daily commute, long work hours, a sedentary lifestyle, the proliferation of processed and fast food choices, stress-induced drinking and smoking—all these contribute to higher health risks that can affect our family’s quality of life.
According to the UK-based Oxford Health Alliance, around 60% of deaths worldwide are caused by four “epidemic chronic diseases: diabetes, cardiovascular disease, chronic lung disease, and some cancers.” In order to prevent premature death and incapacity due to these diseases, we must be able to address three major risk factors: tobacco consumption, poor diet, and physical inactivity.
With these realities in mind, Philam Life, the Philippines’ premier life insurance company, has introduced Philam Vitality, the first in the market, science-backed wellness programme that rewards its members for getting healthy. As a global brand, Vitality is present in several countries with millions of members and makes use of incentives to encourage members to adopt and sustain healthy behaviors. By bringing Vitality to the Philippines through the Philam Vitality program, Philam Life pioneers giving real focus on healthy living.
“People normally associate life insurance with protection and savings products to prepare them for life’s uncertainties. At Philam Life, we are committed to take it further by helping people live longer and healthier lives so that they could spend more time with the people who matter to them most,” shares Axel Bromley, CEO of Philam Life. “Philam Vitality will empower more and more Filipinos with the information and the tools to know and improve their health, and to enjoy longer and fuller lives.”
Philam Vitality comes with three simple components to help people live healthier lives:
1) Know your health. With Philam Vitality Health Review, users will be able to take an online assessment through their desktops, laptops, tablets, or smartphones, and see if their Philam Vitality Age matches their actual age.
Members can also assess their current state of health through partners such as Makati Medical Center (for check-ups and vaccinations), Hi-Precision Diagnostics (for laboratory procedures such as blood tests and X-rays), and GAOC (Gan Advanced Osseointegration Center) for dental care.
“These assessments help you find out which parts of your over-all health are on track and which areas you can improve. It’s very empowering to know your health status so that you can take control of all the facets of your life,” says Jaime Jose D. Javier, Jr., Philam Life Chief Marketing Officer.
2) Improve your health. With Philam Vitality, members can achieve better health for less, at partners such as Gold’s Gym for gym memberships; Toby’s Sports, Garmin, and Polar for fitness gear and other devices; and Makati Medical Center for smoking cessation program.
Members start with Vitality status of Bronze and move their way up to Silver, Gold, and Platinum levels as they earn points for every assessment test and activity done within the program.
“The more points you earn, the higher Vitality status you achieve, and the greater your rewards,” explains Mr. Javier. “We’ll take care of tracking your points through our integrated systems so that all you’ll need to think of is to get better and fitter each day.”
3) Enjoy the rewards. While better health is already a reward in itself, Philam Vitality offers members more opportunities to enjoy precious time with their family and loved ones, through discounts on tickets to SM Cinemas and Enchanted Kingdom, and on bookings at Marriott and Seda Hotels.
Vitality members also earn discounts on premiums of selected insurance plans. By purchasing a Philam Vitality Series insurance plan from Philam Life or BPI-Philam, members can get upfront discounts on first year premiums and continue to enjoy discounts in succeeding years by improving their health.
“Philam Vitality is unprecedented in the Philippines. We are grateful to have our esteemed partners on board as we encourage members to take charge of their health. Ultimately, a full life should be healthy, fun, and rewarding, and we want to be part of that process.” says Mr. Bromley.
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About Philam Life
The Philippine American Life and General Insurance Company (Philam Life) is the country’s premier life insurance company. Established on 21 June 1947, Philam Life has earned the trust of customers for its financial strength, strong brand name, and ability to deliver on its promises.
Philam Life has PHP226.8 billion in total assets as of 31 December 2014 and has delivered timely payouts of over PHP9 billion in education benefits (2004-2014) and over PHP118 billion in insurance benefits (1950-2014), while serving close to 600,000 individual policyholders and over 1,700,000 insured group members.
Philam Life understands the real life needs of its customers and provides the right plans and the right solutions including life protection, health insurance, savings, education, retirement, investment, group and credit life insurance. It also offers bancassurance and fund management products and services through its subsidiaries – BPI Philam Life Assurance Company (BPI-Philam) and Philam Asset Management Inc. (PAMI).
Philam Life is a member of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group.
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets in Asia-Pacific – wholly-owned branches and subsidiaries in Hong Kong, Thailand, Singapore, Malaysia, China, Korea, the Philippines, Australia, Indonesia, Taiwan, Vietnam, New Zealand, Macau, Brunei, a 97 per cent subsidiary in Sri Lanka, a 26 per cent joint venture in India and representative offices in Myanmar and Cambodia.
The business that is now AIA was first established in Shanghai over 90 years ago. It is a market leader in the Asia-Pacific region (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$172 billion as of 31 May 2015.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia-Pacific, AIA serves the holders of more than 29 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code “1299” with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”).
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