Daily Archives: 2016-06-04

Celebrating the #PinoyAndProud spirit with Jollibee

Si Jollibee, proudly Pinoy. Tignan dito kung anong paghahanda ang ginawa ni @BestfriendJollibee para sa Araw ng Kasarinlan.

MANILA, Philippines – Jollibee, the country’s number one fast-food chain, highlighted the joy and pride of being Pinoy at an intimate press event last May 31, 2016, held at the Jollibee E. Rodriguez branch.

Members of the media were introduced to the grandest Jollibee Independence Day campaign, “#PinoyAndProud: Ang Sarap, Ang Saya Maging Pilipino!”

#PinoyAndProud Signature Taste

#PinoyAndProud Signature Taste

This campaign closely follows two successful Pinoy pride celebrations from Jollibee. 2014’s “Foreignoy” campaign related the stories of foreigners who consider themselves Pinoys at heart, while 2015’s #HappyBdayPilipinas compiled wishes, hopes, and promises of the Filipino citizens.

“Being a homegrown Pinoy brand is always a source of immense pride for Jollibee,” said Francis E. Flores, Jollibee Global Chief Marketing Officer and Head of Marketing. “This year, we are celebrating the amazing Filipino spirit and our unique traits that put the sarap and saya to being Pinoy.”

Jollibee brings truly #PinoyAndProud flavors to the menu.

Jollibee brings truly #PinoyAndProud flavors to the menu.

Jollibee adds new, exciting, and definitely Pinoy twists this June as they will be launching products and collaborations that is bound to bring out the loud and proud Pinoys in everyone. Things to definitely watch out for this June are: a new Pinoy Pride tune to sing along to, Jollibee and friends’ new look, as well as well-loved Pinoy favorites in Jollibee’s menu!

#PinoyAndProud
Hit-makers Thyro and Yumi performed Jollibee’s catchy #PinoyAndProud anthem titled, “Sarap at Saya.”The song captures the essence of the resilient, compassionate, and joy-filled Filipino spirit.“Today, there are so many reasons to celebrate being Pinoy,” shares Flores. “Filipinos have proven that they are capable of being truly world class in everything they do.”

All-new Viber stickers from Jollibee
Best friend Jollibee is back with another Viber sticker pack! Spread the #PinoyAndProud message across the popular messaging app with Jollibee Viber Stickers Pack 2, available for free download starting June 1, 2016 across all devices.

Pinoy favorites unite!
Jollibee favorites meet classic Pinoy favorites with the NEW Adobo Flakes Yum! Burger (P59) and the NEW Halo-Halo Sundae (P35)! The langhap-sarap Yum! Burger that’s made with 100% beef is made even more flavorful with real beefy adobo flakes and special adobo sauce, while the well-loved Jollibee Sundae is made more special with favorite Halo-Halo toppings such as nata de coco, macapuno.

A Bucket full of Pinoy Pride
The bucket of crispylicious, juicylicious Chickenjoy has been updated with a new Limited Edition Independence Day Bucket design featuring Jollibee and Friends in their adorable Filipiniana costumes.

The NEW Adobo Flakes Yum! Burger, NEW Halo-Halo Sundae will be available in Jollibee stores nationwide from June 1, 2016, while the Limited Edition Chickenjoy bucket design will be available on June 6, 2016.

There are more reasons to celebrate Pinoy Pride, even beyond this coming Philippine Independence Day. Jollibee stands at the forefront to rekindle the Pinoy Pride in each and every one of us through these upcoming and exciting Pinoy twists. This June, Jollibee is about to remind us why we should be #PinoyandProud and why “ang sarap ang saya maging Pilipino!”

Watch out for more surprises in store for Jollibee this Independence Day 2016! Like the Facebook page facebook.com/JollibeePhilippines, follow @Jollibee on Twitter and @BestfriendJollibee on Instagram.

Jollibee is #PinoyAndProud

Jollibee is #PinoyAndProud

Our Jollibee favorites with a #PinoyAndProud signature taste. The langhap-sarap Yum! Burger made even more flavorful with real beefy adobo flakes and special adobo sauce, while the well-loved Jollibee Sundae is made more special with favorite Halo-Halo toppings such as nata de coco, macapuno, ube syrup, and more.

Thyro and Yumi for Jollibee

Thyro and Yumi for Jollibee

Young Pinoy hit-makers Thyro and Yumi , performing the Jollibee #PinoyAndProud campaign’s anthem titled “Sarap at Saya.”
Jollibee is #PinoyAndProud. A sneak peek of the Jolly Friends’ new nationalistic attire to celebrate the Philippine’s 118th Independence Day. Hetty, Mr. Yum, Popo, and Twirlie will also debut their new attires soon.

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Jodi and Thirdy joins the Jollibee family as the latest Jolly Spaghetti endorsers

May bagong endorsers ang Jollibee. Mom and son tandem sila. Check this out.

MANILA – Jollibee recently welcomed Jodi and Thirdy as the newest brand ambassadors for Jolly Spaghetti during the media launch held at the Ortigas Roosevelt branch. Jodi and Thirdy, who stars in the latest TV commercial for Jolly Spaghetti, shared their own personal experiences, from happy memories when she was a kid and to how she now enjoys the same bonding moments with Thirdy. The Jolly Spaghetti Sweet-Sarap Moments event also featured fun games for the media guests and their kids.

Warm welcome for Jodi and Thirdy

Warm welcome for Jodi and Thirdy

Jolly Sweet-Sarap Moments

Jolly Sweet-Sarap Moments

Batang Jollibee at heart
Jodi confesses to being a certified Batang Jollibee, even before she got into show business. Her mother worked hard to raise Jodi and her siblings, but made sure to devote her Saturdays to quality time over her children’s favorite Jollibee treats.

“Every Saturday, iti-treat niya kami sa Jollibee sa may Landmark food court,” Jodi recalled. “Talagang masasabi ko na kinalakihan ko si Jollibee. At hindi lang ‘yon, kasi bawat party, bawat celebration, talagang naging part siya ng family namin at ng pamilyang Pilipino.”

Growing up, Jodi said she would often order Jolly Spaghetti and Jolly Hotdog, and it became staples in her bonding moments with her mom. Now that she’s a mother herself, she wants to pass on the same joyful experience to Thirdy. The 10-year old loves the cheesy, meaty, and sweet-sarap flavors of Jolly Spaghetti.

“Wala akong nakilalang bata na gusto ng maasim na spaghetti,” the actress remarked candidly. “Especially Filipino children. I believe na nakuha ng Jollibee ‘yung manamis-namis na timpla na hinahanap-hanap ng bawat batang Pilipino.”

Mom first, actress second
Jodi remains simple even with her celebrity status and recent accolades for her stellar TV performances. Despite her busy schedule, she makes sure that spending quality time with Thirdy is her priority, just as her own mother did years ago.

The actress related that she and Thirdy can spend hours upon hours just talking about anything, especially over their favorite Jolly Spaghetti. They often order “C3,” the Jolly Spaghetti and Chickenjoy combo, for delivery or drive-thru.

“Sa hapagkainan, that’s where the bonding happens. Nakakatuwa si Thirdy when you spend time with him. He’s a very opinionated child. Baka pwede siyang maging lawyer,” Jodi proudly added.

Warm welcome for Jodi and Thirdy

Warm welcome for Jodi and Thirdy

Perfect Choice for Jolly Spaghetti
Jollibee likewise is equally happy and excited to welcome Jodi and Thirdy to the family.

“Jodi and Thirdy are the perfect endorsers for Jolly Spaghetti,” said Kent Mariano, Jollibee Assistant Vice President for Marketing. “Despite Jodi’s celebrity status and hectic schedule, she believes in making even the smallest of moments count when it comes to strengthening her bond with Thirdy and her family. Jodi’s own story and personal experiences of bonding with her mom and now with her son is something that many Pinoy families can relate to. We at Jollibee have always proud to be part of such memorable moments.”

The latest TVC features Jodi reminiscing her bonding moments as a kid with her mom, and fast forward to the present, Jodi letting Thirdy experience the same happy moment while enjoying their favorite Jolly Spaghetti.

Certified Jolli-kids

Certified Jolli-kids

Jollibee's Assitant Brand Manager for Jolly Spaghetti Luis Berba

Jollibee’s Assitant Brand Manager for Jolly Spaghetti Luis Berba

Jollibee's AVP for Marketing Kent Mariano

Jollibee’s AVP for Marketing Kent Mariano

 

 

Can’t Get Enough Of Independence Day

FULL-THROTTLE DEFENSE AGAINST ALIENS IN “INDEPENDENCE DAY: RESURGENCE” ON JUNE 22

Dahil nga, ang magandang movie ay kailangan ng part 2.

After “Independence Day” redefined the event movie genre and became a worldwide hit, its follow-up epic chapter, “Independence Day: Resurgence” delivers a new global spectacle on an unimaginable scale. The most anticipated event movie of the year “Independence Day: Resurgence” stars Liam Hemsworth, Jeff Goldblum, Maika Monroe, Bill Pullman, Jessie Usher and Sela Ward directed by Roland Emmerich.

Liam Hemsworth heads the cast of newcomers, portraying Jake Morrison. Raised as an orphan, Jake is a hotshot heroic fighter pilot of Alien-human hybrid jets. The looming Alien invasion may just do that for Jake, just as it changes the life of David Levinson, again portrayed by Jeff Goldblum. In the first movie, it was Levinson who figured out how to stop the Alien threat in the great War of ’96 while Bill Pullman reprises his role as former U.S. president Thomas J. Whitmore, who led the planetary defense in 1996. Due to his close encounters with the Aliens at that time, Whitmore has undergone what medical professionals refer to as Alien Residual Condition. Severe internal changes have left Whitmore haunted and disturbed, and “knowing” what the Aliens know. He has visions of their impending return and dark premonitions of the Aliens’ plans for Earth. Another of the film’s many strong female roles is U.S. President Lanford, portrayed by Sela Ward. Having previously faced a global catastrophe in Emmerich’s The Day After Tomorrow, Ward was ready to tackle another massive threat, but this time as the commander in chief.

Independence Day Resurgence

Independence Day Resurgence

Independence Day Resurgence

Independence Day Resurgence

Independence Day Resurgence

Independence Day Resurgence

For director Roland Emmerich, “Independence Day: Resurgence” marks a return to the universe he and co-writer and producer Dean Devlin created two decades ago. They captured cinematic lightning in a bottle—electrifying audiences around the around the world with drama, action, fun, unforgettable characters, and a presidential speech that’s still quoted today. In the movie, we find the world using recovered Alien technology wherein the nations of Earth have collaborated on an immense defense program to protect the planet. But nothing can prepare us for the Aliens’ advanced and unprecedented force. Only the ingenuity of a few brave men and women can bring our world back from the brink of extinction.

Notably, the new film is Emmerich’s first sequel. “This world is very special to me, and I wanted to do right by it and the characters,” says the filmmaker. “Enough time has passed that it all felt fresh to me.” Also nudging Emmerich back to the world of Independence Day was the chance to employ visual effects that were light years ahead of those available twenty years ago.

“Independence Day: Resurgence” transports the audience into the midst of the action where one of its set pieces include an Alien spaceship that’s a super-structure of unfathomable size, and has a gravitational pull that wreaks havoc with the entire planet, hitting all of the famous landmarks on Earth. “Independence Day: Resurgence” is that kind of boundary-pushing juggernaut, mixed with a playfulness not typical for this genre. “This one is so much bigger than ID4,” says Jeff Goldblum, who reprises his starring role as scientist/world savior David Levinson. “But the film’s spirit of fun, wonder and delight is just as important.”

Jeff Goldblum

Jeff Goldblum

Liam Hemsworth

Liam Hemsworth

Liam Hemsworth

Liam Hemsworth

In fact, as Emmerich notes, the characters and fun are now taking center stage. “Audiences really like these characters,” he explains. “We’ve expanded the universe of Independence Day, and I can’t wait for people to experience it.”

“Independence Day: Resurgence” opens June 22 in cinemas from 20th Century Fox to be distributed by Warner Bros. Available in 2D, 3D and IMAX screens across the Philippines.