Tag Archives: WWF

#AyokoNgPlastik movement by WWF-Philippines and Ayala Malls.

Uniting under the call to end plastic pollution, the World Wide Fund for Nature (WWF) Philippines, together with Ayala Malls and other partner corporations, officially launched the #AyokoNgPlastik movement at Glorietta 2 Activity Center.

With eight million tons of plastic ending up in oceans every year, the Philippines ranks as the world’s third plastic polluter of oceans. The #AyokoNgPlastik movement hopes to address these alarming facts by bringing together companies, individuals, and other sectors to minimize and eventually put a stop to single-use plastics such as straws, bags, bottles, and cups. Refusing these is a simple yet strong first step that individuals can take to commit to a sustainable lifestyle, especially since the harm that these materials cause directly affect humans.

“Plastic pollution is a serious threat not only to marine life but to human life as well. Plastics don’t completely degenerate and just break down into small pieces ─ microplastics ─ which are ingested by the fish that we eat. The possibility of plastics ending up on dinner plates is a serious concern and a health hazard,” said Joel Palma, WWF-Philippines President and CEO.

The movement is one of the major projects of WWF-Philippines this year. Initiated by its Next Generation Council (NGC), the goal is to raise awareness and encourage individuals to live more consciously and for businesses to operate more sustainably. Introduced during the event, the NGC is made up of young movers and shakers who heeded the call to spread WWF-Philippines’ conservation thrusts. Headed by The Net Group Chair Raymond Rufino, members include television host and columnist Stephanie Zubiri-Crespi, Philux COO Stephanie Kienle-Gonzalez, Magsaysay Transport and Logistics COO Jesse Maxwell, Teach for the Philippines CEO Clarissa Delgado, The Moment Group Co-Founder and Creative Director Abba Napa, and former WWF-Philippines National Youth Council Chairperson Alexa Cancio.

“Driven by deep concern, every member of the NGC is volunteering time, energy and resources to reduce single-use plastic pollution in the country.  The challenge is daunting but we are determined and committed,” stated Rufino.

Ayala Malls, one of the biggest shopping mall developers in the Philippines, has also expressed support for the movement. As part of the Ayala group of companies (recognized by the United Nations as a sustainable development pioneer), Ayala Malls is committed to driving sustainable business and living practices across their many developments.

“Sustainability has long been a priority for Ayala Malls and we’re especially proud to have the chance to continue the momentum with WWF. We launched our initial campaign in 2009, with the aim to bring focus to the importance of sustainable living, and last year we established our intent for no plastic shopping bags across Ayala Malls. We are thrilled to have found a partner in WWF for #AyokoNgPlastik campaign, as we work together for a more sustainable future for the Philippines,” said Mariana Zobel de Ayala, Ayala Malls Deputy Head.

In addition to Ayala Malls, other official partners of the #AyokoNgPlastik movement present during the event include National Geographic, Bellevue Hotels and Resorts, Bo’s Coffee, Corkcicle, Coffee Project, Daluyon Beach and Mountain Resort, Puerto Pension Inn, foodpanda, HSBC, Impact Hub Manila, IVO, The Lind Boracay, The Moment Group, Toby’s Estate, CIBO, and CNN-Philippines.

“We’re very grateful to have a number of companies join the movement this early on. With their involvement, it makes it easier for Filipinos to veer away from plastic and choose a sustainable alternative instead. We’re hoping to get more partners to participate in this cause,” Palma remarked.

WWF-Philippines National Ambassadors Marc Nelson and Rovilson Fernandez, who hosted the kickoff event, both stressed the importance of every Filipino’s participation in the movement and how this can contribute to positive environmental change by stating how cleaning up oceans and coastlines is essential in restoring marine life and reiterating the importance of preventing pollutants from entering the oceans.

“We’re very happy to see the growing number of people interested in beach cleanups. Now the challenge we must all take is to go beyond the beach and do whatever it takes to reduce our own carbon footprint,” Fernandez said.

“The amount of trash being collected during cleanups is just unimaginable. Everyone needs to realize that our trash is never actually gone and just ends up somewhere else. We need to be responsible travelers and consumers and avoid single-use plastics and recycle what we can,” Nelson added.

If production and usage of plastic remain unchanged, experts predict that there could be more plastic than fish in the ocean by 2050. Everyone is invited to take part in the #AyokoNgPlastik movement and can find more details through WWF-Philippines’ social media pages or the official #AyokoNgPlastik Facebook group, which now has almost 3,000 members since its launch 2 months ago.

WWF National Ambassadors Rovilson Fernandez, Iza Calzado, and Marc Nelson wearing #AyokoNgPlastik shirts, which are available from October 16 to 21 at Trinoma and Glorietta

For more information, please contact:

Mr. Ferdinand Bondoy
Regional Integration and Executive Director

Mr. Harvey Llamosa
Senior Executive Projects Associate


About WWF

WWF is one of the world’s largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF’s mission is to stop the degradation of the Earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

WWF-Philippines has been working as a national organization of the WWF network since 1997. As the 26th national organization in the WWF network, WWF-Philippines is successfully implementing various conservation projects to help protect some of the most biologically-significant ecosystems in Asia.


WWF-Philippines’ President and CEO Joel Palma discussing the effects of single-use plastics (WWF-Philippines / Josh Alibcag)


WWF-PH Next Generation Council together with WWF-PH National Ambassadors Marc Nelson (extreme left) and Rovilson Fernandez (extreme right) (WWF-Philippines / Josh Alibcag)

WWF-PH National Ambassadors Rovilson Fernandez and Marc Nelson discussing the #AyokoNgPlastik movement (WWF-Philippines / Josh Alibcag)


WWF-PH National Ambassadors Marc Nelson and Rovilson Fernandez together with WWF-PH Next Generation Council Member Stephanie Zubiri (WWF-Philippines / Josh Alibcag)


Chi-chi, the Panda (WWF-Philippines / Josh Alibcag)


Ayala Malls Deputy Head Mariana Zobel de Ayala talks about the #AyokoNgPlastik partnership between WWF-PH and Ayala Malls (WWF-Philippines / Josh Alibcag)

Sumisid Ng Perlas (At Protektahan Ang Karagatan) #WorldOceansDay

We all love the ocean. Ito ang nagpo-produce ng mga paborito kong food gaya ng hipon, tuna, squid, at sardines. Masaya din mamangka at mag-explore ng seven thousand islands ng Pilipinas. Yung mga pictures under the sea, naku, parang nasa ibang dimension ka. Ibang mundo talaga.

Sa karagatan nanggagaling ang oxygen na bini-breath natin, contrary to popular belief na mga puno ang primary source of oxygen. Three-fourths ng katawan ng tao, tubig. Two-thirds ng earth, tubig. Kung tingin mo e nalibot mo na ang mundo, try mo libutin ang ilalim ng dagat. Promise, kahit si Magellan, hindi magagawa yun.

May friend ako na si Jack, sa sobrang love niya sa ocean, e dun na siya nahimlay; cue in Jack from Titanic.

Yung isa ko ring friend, nakakalimang movie na ata sa tubig. Cue in Jack Sparrow from Pirates of the Carribean.

Kaso, marami tayong hindi naiintindihan tungkol sa preservation at care ng ating mga yamang dagat. Bukod sa pag-iwas sa single use plastics, ang pag-aalaga sa marine bio-diversity ay magbebenefit ng malaki hindi lang sa mga nakapaligid na mamamayan ng isla, kundi sa mga future generations din na gusto pang makatikim ng kilawin at inihaw na panga.

Kung meron tayong dapat pigilan, yun e yung mga katangahan na pagtatayo ng Marine Park para ma-feature ang mga corals, na hindi naman talaga kailangan dahil pwede ka mag feature ng corals in their natural habitat. Yung Nickelodeon marine park sa Palawan, I think katarantaduhan yun.

The World Oceans Day gallery opens here at Solaire Resorts and Casino

The World Oceans Day gallery opens here at Solaire Resorts and Casino

Danny Ocampo explains a few of the images featured at the Gallery

Danny Ocampo explains a few of the images featured at the Gallery

Anna Verona and Danny Ocampo champions the oceans

Anna Verona and Danny Ocampo champions the oceans

WWF Panda graces the event!

WWF Panda graces the event!

Isa sa mga skills na gusto ko rin matutunan ay ang pagsisid ng perlas. Wala lang, gusto ko lang banggitin.

Also, para makahanap ka ng mate mo, I think you should go to school, kagaya na lang ng mga schools of fish sa dagat. Another random thought.

If you want to see and learn more about the ocean, pwede ka bumisita sa Solaire Hotel & Casino. Starting today, June 8, hanggang June 22, makikita sa exhibit ang iba’t ibang pictures mula sa mga famous Marine Protected Areas gaya ng (1) Tingloy, Batangas , (2) Apo Island in Negros Oriental, (3) Tubbataha in Palawan, and (4) Tañon Starit in the Visayas. Makikita dun ang mga litrato na kuha nin Anna Verona, a marine photographer-goddess, and Danny Ocampo, an award winning underwater photographer-rockstar.

with Marine Protected Areas representative, Oceana representative, Anna Verona, and Danny Ocampo

with Marine Protected Areas representative, Oceana representative, Anna Verona, and Danny Ocampo

KnP for WWF World Oceans Day

KnP for WWF World Oceans Day

All prints and portraits, including postcard versions, are sponsored by Canon Philippines. This is made possible by Tubbataha Reefs Natural park amd several MPAs. The gallery is supported by the Department of Tourism and sponsored once again, by Solaire Hotel & Casino.

The Philippines; A hunt for marine treasure

In Causes and Nature
July 18th, 2014

wwf panda


Photos by WWF Photographers Jürgen Freund and Gregg Yan


This tale is fraught with sharks and treasure, pirates and poachers, with strife and solutions.

Surrounded by marine life 65 feet below the eastern face of Apo Isle in the Philippines’ Occidental Mindoro, I am on a quest to find the true ‘jewels’ of the deep. Not real jewels, of course – but whatever makes this area unique.

An impossibly huge school of yellow-dashed fusilier (Pterocaesio randalli) appears from beneath. I try to estimate their number but simply cannot – they coalesce into a single mass that fills my field of vision. In a moment, they are gone, and I am left looking down into the blue.


Source of Life and Legend

Apo Reef lies at the northern tip of the Coral Triangle, a 5.7 million square-kilometer region that spans the seas of six countries: the Philippines, Indonesia, Malaysia, Papua New Guinea, the Solomon Islands and Timor-Leste. The Coral Triangle is home to a quarter of the world’s islands and at least 500 species of reef-building coral.

Like the Bermuda Triangle, the area has also spawned a folkloric menagerie. Enchanting mermaids, wailing sirens, ship-tearing kraken and all manner of sea monsters featured in the tales of Age of Sail pirates and privateers.

In actuality, the region is an enormous undersea food factory, whose produce directly benefits half a billion people each year. A single square kilometre of healthy reef can produce over 30 metric tonnes of grouper, oyster, tuna and other forms of seafood annually. The potential of our seas to sustain life is vast, but fragile.

captivating aquatic horizon

Paradise Assailed

Today, paradise lies troubled. For over a century, coastal development, destructive fishing practices, coral mining, sedimentation, overfishing and chemical pollution have chipped away at the ocean’s health. Add to that climate change consequences such as ocean warming, acidification and coral bleaching, and we have an undersea war against marine resources. Faced with this problem, many countries within the Coral Triangle have established Marine Protected Areas (MPAs), to conserve what’s left.

Today the Philippines hosts about 10 per cent of the world’s MPAs – over 1,000. Established largely through local government initiatives and maintained through the blood, sweat and tears of coastal communities, these undersea enclaves are scattered throughout the archipelago to provide safe havens for marine life, as well as enticing destinations for a growing number of eco-conscious tourists.

Sadly, many MPAs are plagued by a lack of funding. Mismanagement is rife, and it is estimated that little over 100 MPAs are properly administered. The rest are dubbed ‘paper parks’ – protected in name only. Since the 1990s, WWF has worked with partners to advance scientific research, policy reform and protected area management in the Coral Triangle. Our Philippine office has pioneered the establishment and upkeep of MPAs in some of the country’s best-known and most productive coral reefs.

Two of the country’s jewels are Apo Reef and the Tubbataha Reefs off the Sulu Sea.

yellowsfin fisherman


A Pearl of the Pacific

Hailed as the Jewel of Mindoro and a former world-class dive site, 30 years of destructive fishing has left much of Apo Reef in an abysmal state. In October 2007, WWF and the local government spearheaded the total closure of Apo Reef – the country’s largest at 34 square-kilometers – for fishing. What followed were alternative income programmes and a robust ecotourism drive designed to keep livelihoods afloat while allowing the reef time to recover.

Giant fish aggregation devices, locally termed payaw, were installed to provide alternate fishing spots for coastal communities. The crude but effective contraptions feature a buoy, counterweight and anywhere from 10 to 20 giant coconut fronds. Algae growth on the decomposing fronds attracts herbivores such as surgeonfish and rabbitfish, which then draw in larger predators.

Fisherman Elmo Bijona testifies to the effectiveness of the devices, “A single payaw can daily yield maybe 15 kilogrammes of good fish per boat. You can land mackerel, skipjack tuna and even yellowfin tuna on any given night.” The steady rise in the size and number of fish has been matched by an upsurge of tourists to the recovering reef, proving that ecological stewardship can go hand in hand with profit.

underwater2 underwater1









Even more dramatic results are evident in other model sites. From 2004 to 2005, the world-renowned Tubbataha Reefs off Palawan doubled the yearly catch per square kilometre – a yield seven times more productive than a typical reef. Of course, there are no fences around MPAs, so the fish that spawn and grow on Tubbataha’s fertile reefs may end up feeding a family in an entirely different region.

Such results don’t come for free. The innovative work on Apo and Tubbataha has been supported by Cebu Pacific passengers who voluntarily offset the ecological impacts of their flights by donating to the upkeep of the reefs.


clown reef shark


Finding treasure

Back in Apo Reef, a shadow approaches. Gradually it morphs into a white-tip reef shark (Triaenodon obesus); I tense up and check for my dive knife. Then I notice what attracted the shark, and it’s not me. The fusiliers – thousands upon thousands of them, have returned. The shark dives into the mass.

As I watch the fascinating interplay between predator and prey, I notice, as if for the first time, the fusiliers’ gleaming hues of cobalt, ruby and gold, gloriously illuminated by morning rays.

As with the grandest treasure tales, fortunes really do lie sunken beneath the blue. We must realize that the sea’s greatest treasure is its ability to provide – but that shall only continue when we learn to protect the bounty at hand.


































Sources: WWF Philippines- Photos by WWF Photographers Jürgen Freund and Gregg Yan

Reverse Run Will Happen TOMORROW September 9 2012 at McKinley Hill

5:30 AM. 3K, 6K. 12K

Reverse Run, sa pangalan pa lang nakakapagtaka na.

Lahat ng runners, required na tumakbo ng nakatalikod. Backpedal ang tawag nila dito sa English. Sobrang weird di ba? This will symbolize the effort to reverse bad student habits. Isa na dito ang pangongopya (Plagiarism or #Sottoism).

Reverse Run

Reverse Run


Ang naka-isip, walang iba kundi ang mga kaibigan natin mula sa WWF (World Wildlife Fund). Hindi ko na naitanong kung anong concept ang nag-spark ng idea nila na ganito pero sa tingin ko, mga manok na nakatalikod ang mga tuhod.

Well, hindi naman sa buong race e kailangan mo tumakbo ng patalikod. 200m lang naman ang requirement mula sa pseudo starting line papunta sa real starting line. Pag nakarating ka na sa destination mo, mags-start na ang time ng actual running mo. Isipin mo na lang na nagbackpedal ka bilang warm up sa running mo.

Weird di ba? Pero ganun talaga. Weird Reverse Run must happen para sa 180 degrees full turn effort natin to stop bad habits.

– Race kit includes: Race singlet, Race Bib, Safety Pins, Maps
– Participants will only run backwards for 200meters. Running time will only start when the participants will make the 180° turn for the 3K, 6K and 12K distances.
– Finishers will receive a limited edition WWF baller band.
– 10 watches are to be raffled of c/o Soleu

No-move lang naman ang run na ito dahil bumabagyo nun July. Hindi ko tuloy sure kung naaalala pa ng registrants na may run sila ngayon. Basta ako, 6K ang tatakbuhin ko sa Reverse Run bukas!

Let us Reverse the Bad with Reverse Run.